How do you end your slide deck ?
With a big thank you slide ?
Have you really thought about that thank you slide ?
The most valuable real estate in presentation is devoted to being polite. That’s certainly a worthwhile trait but realistically, by the time you are proudly being polite people have already forgotten your presentation.
So if you feel compelled to say thank you, than put it in the summary slide.
The ABC of presentation is tell what you are going to tell them (outline) tell them (body) and tell them what you told them (summary).
The last slide standing should summarize your presentation and if you feel compelled add a thank you as the last line to the last slide.
When RCA invented the car radio a century ago the household names of today, Google, Facebook, Apple Samsung and many others existed at best as an abstraction in a science fiction story. However a coalescence of trends is brewing a disruption to From the VW debacle to Apple I Car activity the car industry seems ripe for disruption.
There is only one small thing missing. The business case. Autonomous cars fall under one of two categories
– enhancing safety and convenience
– replacing taxi drivers by car sharing
The business case of replacing taxi drivers is interesting since it hinges on the gig economy and the success of Uber and its fellow companies. The unanswered question is will this increase or decrease overall car sales. Initial logic implies decreasing. As “public transportation” prevails, car ownership goes down. However hype crowding logic says “as every car becomes a profit center, more cars will be bought”. Time will tell, what prevails.
The first aspect of increasing safety and convinience is the practical route and it seems that at least for image based technologies the price point is right and ripe for inclusion in the basic package of cars.
Lets say I start a kickstarter campaign to fund the development of a time machine. The team which is composed of a cadre of leading Physicists has been hard at work for two years and with the funding we will have a working prototype by the end the year. We are offering the customary T shirts, mugs as well as various levels of souvenirs from the past and future. To fend of the skeptics we are even offering three trips to the future as part of our testing program.
Would you participate ? What would you think of kickstarter if this project succeeds in its funding goal ?
All this is not to condone kickstarter or time travel. Just to share my amazement at the ability of some projects to raise money.
In an article by Clayton Christensen and his books, Christensen explains that vertical integration ( in companies or products) is required when the interfaces between modules or stages are not well defined. Hence the ability of open innovation to flourish is a consequence of the definition of interfaces and modularity in the product development cycle. Historically, this modularity has evolved from the process of outsourcing manufacturing and non core R&D activity, as well as the economics of Mergers & Acquisitions. Open innovation is really about creating an idea market. A place where people and companies can buy and sell ideas. Companies use their established processes and gatekeepers to assess and integrate such ideas into their product pipeline. The main advantage of this approach is to increase the efficiency and speed by which ideas become products or business concepts.
To understand the potential of open innovation we can extrapolate from P&G, an early innovator in this field, which targeted to derive more than 50% of its revenues from external innovation. If we extrapolate this across industries and companies and assume all this innovation will be compensated with some ongoing royalties, we find the potential market is tens if not hundreds of Billions of Dollars.
Open innovation is still in its infancy. We find its definition and practice vary between companies. Some have internal programs, while others make use of the various web sites devoted to the topic. Charting the waters of open innovation is challenging, but absolutely required for prevailing in today’s and tomorrow’s hyper competitive market.
a comprehensive list
if you need inspiration for your pitch, take a look at www.pitchenvy.com