Who will drive the driverless car

When RCA invented the car radio a century ago the household names of today, Google, Facebook, Apple Samsung and many others existed at best as an abstraction in a science fiction story. However a coalescence of trends is brewing a disruption to From the VW debacle to Apple I Car activity the car industry seems ripe for disruption.     

There is only one small thing missing. The business case. Autonomous cars fall under one of two categories 

– enhancing safety and convenience 

– replacing taxi drivers by car sharing 

The business case of replacing taxi drivers is interesting since it hinges on the gig economy and the success of Uber and its fellow companies. The unanswered question is will this increase or decrease overall car sales.   Initial logic implies decreasing. As “public transportation” prevails, car ownership goes down. However hype crowding logic says “as every car becomes a profit center, more cars will be bought”. Time will tell, what prevails. 

The first aspect of increasing safety and convinience is the practical route and it seems that at least for image based technologies the price point is right and ripe for inclusion in the basic package of cars.

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